{
  "title": "Top ad servers 2027",
  "publisher": "Top Ad Servers",
  "url": "https://www.topadservers.com/top-ad-servers",
  "lastReviewed": "2026-11-03",
  "disclosure": "Top Ad Servers is published by Best Ad Servers LLC, which is affiliated with AdButler. AdButler is one of the ad servers we score. See /how-we-score for the scoring rules.",
  "methodology": {
    "url": "https://www.topadservers.com/how-we-score",
    "criteria": [
      {
        "key": "cost",
        "label": "Cost clarity",
        "weight": 20,
        "description": "Published plans 9. Partly published, or free only up to a limit 7. Quotes on request only 5."
      },
      {
        "key": "launch",
        "label": "Time to launch",
        "weight": 15,
        "description": "Hosted with self-serve setup, no developers needed 9. Needs vendor onboarding or extra setup 7. Needs developers, self-hosting or an enterprise integration 5."
      },
      {
        "key": "support",
        "label": "Support",
        "weight": 15,
        "description": "Hands-on support known as a core strength 9. Account or technical teams 7. Support depth varies by plan, or standard support 6. Mainly help centre or community 4."
      },
      {
        "key": "formats",
        "label": "Formats",
        "weight": 15,
        "description": "Counts the formats we track: display, native, video, CTV, in-app, email newsletter, rich media, sponsored listings and audio. 6 or more 9, 5 = 8, 4 = 7, 3 = 6, 2 = 5."
      },
      {
        "key": "fit",
        "label": "Publisher fit",
        "weight": 15,
        "description": "Serves web, app and newsletter ads from one platform 9. General web and app publisher ad server 8. Publisher ad server for a narrower audience or workflow 7. Specialist or build-it-yourself toolkit 5. Retail media platform rather than a publisher ad server 3."
      },
      {
        "key": "integrations",
        "label": "Integrations & API",
        "weight": 10,
        "description": "Documented API plus header bidding or deep programmatic integration 9. Enterprise APIs 8. API available 7. Basic or limited API 5."
      },
      {
        "key": "independence",
        "label": "Independence",
        "weight": 10,
        "description": "No exchange, DSP or marketplace of its own 9. Its own optional exchange, marketplace or other ad tech 7. Runs its own SSP, or owned by a media or agency group 6. Runs one of the largest exchanges or demand networks 4."
      }
    ]
  },
  "overall": [
    {
      "name": "AdButler",
      "slug": "adbutler",
      "rank": 1,
      "overallScore": 9,
      "scores": {
        "cost": 9,
        "launch": 9,
        "support": 9,
        "formats": 9,
        "fit": 9,
        "integrations": 9,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Plans are published, from $179 a month for 1M ad requests.",
        "launch": "Hosted, with self-serve signup and setup.",
        "support": "Human support and hands-on migration help from the vendor.",
        "formats": "Six tracked formats: display, native, video, in-app, email newsletter and sponsored listings.",
        "fit": "Serves web, app and email newsletter ads from one platform.",
        "integrations": "Documented REST API plus a Prebid header bidding wrapper.",
        "independence": "No ad exchange or DSP of its own."
      },
      "summary": "AdButler is a hosted ad server with published monthly plans, a white-label portal for advertisers and support that includes help moving off your old system. It can serve display, native, video, in-app, sponsored listings and email newsletter ads from one account.",
      "bestFor": "you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory.",
      "pricingModel": "Published plans from $179/month for 1M ad requests.",
      "formats": [
        "Display",
        "Native",
        "Video (VAST)",
        "In-app",
        "Email newsletter",
        "Sponsored listings"
      ],
      "pros": [
        "Prices on the website, no sales call needed",
        "Self-serve setup, with migration help from the vendor",
        "Newsletter and in-app ads alongside the web",
        "White-label portal so advertisers can book their own campaigns",
        "No exchange of its own, so you pick the demand"
      ],
      "cons": [
        "Less built-in programmatic demand than Google Ad Manager",
        "Some advanced features sit on higher plans"
      ],
      "website": "https://www.adbutler.com",
      "profileUrl": "https://www.topadservers.com/reviews/adbutler",
      "logo": "https://www.topadservers.com/images/logos/adbutler-logo.png"
    },
    {
      "name": "AdGlare",
      "slug": "adglare",
      "rank": 2,
      "overallScore": 8.1,
      "scores": {
        "cost": 9,
        "launch": 9,
        "support": 6,
        "formats": 8,
        "fit": 8,
        "integrations": 7,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Plans are published.",
        "launch": "Hosted, with self-serve setup.",
        "support": "Standard support.",
        "formats": "Five tracked formats: display, video, rich media, native and CTV (the last three on higher plans).",
        "fit": "General web publisher ad server.",
        "integrations": "Decision, management and reporting APIs on higher plans.",
        "independence": "No exchange of its own."
      },
      "summary": "AdGlare is a lean, hosted ad server with prices on its website. Display and VAST video come on the main plans, and rich media, native and CTV are added on its upper plans.",
      "bestFor": "you want a light, low-fuss hosted ad server and can see the price before you sign up.",
      "pricingModel": "Published plans.",
      "formats": [
        "Display",
        "Video (VAST)",
        "Rich media",
        "Native",
        "CTV"
      ],
      "pros": [
        "Plans listed on the website",
        "Quick hosted setup",
        "No exchange of its own"
      ],
      "cons": [
        "Rich media, native and CTV only on higher plans",
        "Standard support only",
        "Little for email newsletters"
      ],
      "website": "https://www.adglare.com",
      "profileUrl": "https://www.topadservers.com/reviews/adglare",
      "logo": "https://www.topadservers.com/images/logos/adglare-logo.png"
    },
    {
      "name": "Broadstreet",
      "slug": "broadstreet",
      "rank": 3,
      "overallScore": 8.1,
      "scores": {
        "cost": 9,
        "launch": 9,
        "support": 9,
        "formats": 6,
        "fit": 7,
        "integrations": 7,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Plans are published, from $299 a month.",
        "launch": "Hosted and built for small local ad teams.",
        "support": "Known for hands-on support for local publishers.",
        "formats": "Three tracked formats: display, rich media (HTML5 templates) and email newsletter.",
        "fit": "Publisher ad server focused on local and B2B publishers.",
        "integrations": "API available, lighter than API-first platforms.",
        "independence": "No exchange of its own."
      },
      "summary": "Broadstreet is an ad server for local and B2B publishers that sell direct to advertisers. Prices are published from $299 a month, and it comes with creative templates and newsletter ad support.",
      "bestFor": "you are a local or B2B publisher with a small team selling direct to advertisers.",
      "pricingModel": "Published plans from $299/month.",
      "formats": [
        "Display",
        "HTML5 templates",
        "Email newsletter",
        "Sponsored content"
      ],
      "pros": [
        "Easy for small ad teams",
        "Creative templates for local advertisers",
        "Newsletter ads included",
        "Prices published"
      ],
      "cons": [
        "Narrower than general-purpose ad servers",
        "No in-app ad serving",
        "Lighter API"
      ],
      "website": "https://broadstreetads.com",
      "profileUrl": "https://www.topadservers.com/reviews/broadstreet",
      "logo": "https://www.topadservers.com/images/logos/broadstreet-logo.svg"
    },
    {
      "name": "Epom",
      "slug": "epom",
      "rank": 4,
      "overallScore": 7.6,
      "scores": {
        "cost": 9,
        "launch": 7,
        "support": 6,
        "formats": 8,
        "fit": 8,
        "integrations": 7,
        "independence": 7
      },
      "scoreReasons": {
        "cost": "Three tiers have published prices, from $250 a month.",
        "launch": "Standard web interface; setup takes more work than a guided hosted launch.",
        "support": "Support depth varies by plan.",
        "formats": "Five tracked formats: display, video, in-app (mobile), native and rich media.",
        "fit": "General web and app ad server.",
        "integrations": "API for campaign management and reporting.",
        "independence": "Also sells other white-label ad tech."
      },
      "summary": "Epom is an ad server that ad networks, agencies and publishers can rebrand as their own (branding is a paid add-on). Three tiers are priced on its website from $250 a month, and it covers display, video, mobile, native and rich media.",
      "bestFor": "you run an ad network or agency and want an ad server you can put your own brand on.",
      "pricingModel": "Published tiers from $250/month; Enterprise is quoted.",
      "formats": [
        "Display",
        "Video (VAST)",
        "Mobile",
        "Native",
        "Rich media"
      ],
      "pros": [
        "White-label branding available (paid add-on)",
        "Broad format coverage",
        "Most tiers priced on the website"
      ],
      "cons": [
        "Support depth depends on plan",
        "Fewer publisher-specific workflows, such as newsletters"
      ],
      "website": "https://epom.com",
      "profileUrl": "https://www.topadservers.com/reviews/epom",
      "logo": "https://www.topadservers.com/images/logos/epom-logo.svg"
    },
    {
      "name": "AdSpeed",
      "slug": "adspeed",
      "rank": 5,
      "overallScore": 7.3,
      "scores": {
        "cost": 7,
        "launch": 9,
        "support": 6,
        "formats": 7,
        "fit": 8,
        "integrations": 5,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Entry pricing is published ($9.95 a month); higher tiers are by volume or quote.",
        "launch": "Hosted, with simple self-serve setup.",
        "support": "Standard support.",
        "formats": "Four tracked formats: display, rich media, video and native (plus text ads).",
        "fit": "General web publisher ad server for small and mid-size sites.",
        "integrations": "Basic API.",
        "independence": "No exchange of its own."
      },
      "summary": "AdSpeed is a hosted ad server for small and mid-size publishers that need dependable direct-sold ad serving. Entry pricing is published at $9.95 a month, and larger volumes are priced by tier or quote.",
      "bestFor": "you are a small publisher that wants dependable direct-sold ad serving at a very low starting price.",
      "pricingModel": "Entry pricing published (from $9.95/month); higher volumes by tier or quote.",
      "formats": [
        "Display",
        "Text ads",
        "Rich media",
        "Video (VAST)",
        "Native"
      ],
      "pros": [
        "Very low entry price",
        "Quick hosted setup",
        "No exchange of its own"
      ],
      "cons": [
        "Only the entry price is published",
        "Basic API",
        "Fewer advanced features"
      ],
      "website": "https://www.adspeed.com",
      "profileUrl": "https://www.topadservers.com/reviews/adspeed",
      "logo": "https://www.topadservers.com/images/logos/adspeed-logo.png"
    },
    {
      "name": "Google Ad Manager",
      "slug": "google-ad-manager",
      "rank": 6,
      "overallScore": 6.9,
      "scores": {
        "cost": 7,
        "launch": 7,
        "support": 4,
        "formats": 9,
        "fit": 8,
        "integrations": 9,
        "independence": 4
      },
      "scoreReasons": {
        "cost": "No charge below an impression threshold; above it, and for Ad Manager 360, you pay.",
        "launch": "Free signup, but setup takes ad ops experience.",
        "support": "Standard accounts rely mainly on the Help Center and forums.",
        "formats": "Display, native, video, rich media, in-app, CTV and audio.",
        "fit": "General web and app publisher ad server.",
        "integrations": "Extensive API and built-in programmatic demand.",
        "independence": "Google also runs one of the largest ad exchanges."
      },
      "summary": "Google Ad Manager combines an ad server with Google's ad exchange. The standard version is free up to an impression threshold and then billed, and Ad Manager 360 serves large organisations.",
      "bestFor": "Google programmatic demand is your priority and you have experienced ad ops staff.",
      "pricingModel": "Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately.",
      "formats": [
        "Display",
        "Native",
        "Video (VAST)",
        "Rich media",
        "In-app",
        "CTV",
        "Audio"
      ],
      "pros": [
        "The largest programmatic demand pool",
        "Free to start for smaller publishers",
        "Very broad format support"
      ],
      "cons": [
        "Ad server and exchange run by the same company",
        "Takes experience to run well",
        "Direct Google support only on Ad Manager 360"
      ],
      "website": "https://admanager.google.com",
      "profileUrl": "https://www.topadservers.com/reviews/google-ad-manager",
      "logo": "https://www.topadservers.com/logos/placeholder/google-ad-manager.svg"
    },
    {
      "name": "DanAds",
      "slug": "danads",
      "rank": 7,
      "overallScore": 6.8,
      "scores": {
        "cost": 5,
        "launch": 7,
        "support": 7,
        "formats": 7,
        "fit": 7,
        "integrations": 7,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "Integrates with the publisher's existing systems, with vendor-led rollout.",
        "support": "Works with media companies on rollout.",
        "formats": "Four tracked formats: display, native, video and audio (plus print).",
        "fit": "Self-serve sales layer rather than a full ad server.",
        "integrations": "Integrations with publisher systems.",
        "independence": "No exchange of its own found."
      },
      "summary": "DanAds lets publishers sell ads directly to advertisers through a self-serve portal, automating the sales, operations and creative steps. It sits on top of a publisher's existing ad server rather than replacing it.",
      "bestFor": "you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Display",
        "Native",
        "Video",
        "Audio",
        "Print"
      ],
      "pros": [
        "Strong self-serve booking for advertisers",
        "Automates sales and ad ops steps",
        "Used by large media companies"
      ],
      "cons": [
        "A sales layer rather than a full ad server",
        "Pricing not published"
      ],
      "website": "https://danads.com",
      "profileUrl": "https://www.topadservers.com/reviews/danads",
      "logo": "https://www.topadservers.com/images/logos/danads-logo.svg"
    },
    {
      "name": "Revive Adserver",
      "slug": "revive-adserver",
      "rank": 8,
      "overallScore": 6.7,
      "scores": {
        "cost": 9,
        "launch": 5,
        "support": 4,
        "formats": 6,
        "fit": 8,
        "integrations": 5,
        "independence": 9
      },
      "scoreReasons": {
        "cost": "Free to download; the Hosted edition is priced from $10 a month.",
        "launch": "The free version needs your own server to install and maintain.",
        "support": "The free version relies on community support.",
        "formats": "Three tracked formats: display, rich media and video (plus text ads).",
        "fit": "General web publisher ad server.",
        "integrations": "API available but limited.",
        "independence": "Self-hosted, with no exchange of its own."
      },
      "summary": "Revive Adserver is free, open-source software you can run on your own server. A paid Hosted edition starts at $10 a month for teams that do not want to run it themselves.",
      "bestFor": "you have technical staff and want a free ad server you control, or a very cheap hosted one.",
      "pricingModel": "Free open-source download; Hosted edition from $10/month.",
      "formats": [
        "Display",
        "Text ads",
        "Rich media",
        "Video (VAST)"
      ],
      "pros": [
        "Free and open source",
        "Full control of data and hosting",
        "Cheap hosted edition"
      ],
      "cons": [
        "Self-hosting means you handle servers and security",
        "Community support for the free version",
        "Basic formats"
      ],
      "website": "https://www.revive-adserver.com",
      "profileUrl": "https://www.topadservers.com/reviews/revive-adserver",
      "logo": "https://www.topadservers.com/images/logos/revive-adserver-logo.png"
    },
    {
      "name": "Adnuntius",
      "slug": "adnuntius",
      "rank": 9,
      "overallScore": 6.6,
      "scores": {
        "cost": 5,
        "launch": 7,
        "support": 7,
        "formats": 6,
        "fit": 8,
        "integrations": 7,
        "independence": 7
      },
      "scoreReasons": {
        "cost": "Usage-based pricing with no revenue share; prices are not published.",
        "launch": "Vendor onboarding for publishers.",
        "support": "Established support for European publishers.",
        "formats": "Three tracked formats: display, native and video.",
        "fit": "General publisher ad server.",
        "integrations": "API available for integrations.",
        "independence": "Runs its own marketplace (an \"alternative DSP\") alongside the ad server."
      },
      "summary": "Adnuntius is a European ad server that includes a self-serve booking portal for advertisers and audience data tools. It is popular with news publishers in the Nordics and across Europe.",
      "bestFor": "you are a European news publisher that wants an ad server with self-serve booking built in.",
      "pricingModel": "Usage-based, no revenue share; quotes on request.",
      "formats": [
        "Display",
        "Native",
        "Video",
        "Self-serve ads"
      ],
      "pros": [
        "Self-serve booking portal included",
        "Strong with European news publishers",
        "Audience data tools"
      ],
      "cons": [
        "Pricing not published",
        "Smaller presence outside Europe",
        "Runs its own marketplace alongside the ad server"
      ],
      "website": "https://adnuntius.com",
      "profileUrl": "https://www.topadservers.com/reviews/adnuntius",
      "logo": "https://www.topadservers.com/images/logos/adnuntius-logo.webp"
    },
    {
      "name": "Equativ",
      "slug": "equativ",
      "rank": 10,
      "overallScore": 6.6,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 8,
        "fit": 8,
        "integrations": 8,
        "independence": 6
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "Enterprise integration.",
        "support": "Enterprise account support.",
        "formats": "Five tracked formats: display, native, video, CTV and in-app.",
        "fit": "General publisher ad server for large organisations.",
        "integrations": "Enterprise APIs for ad serving and programmatic.",
        "independence": "Runs its own SSP alongside the ad server."
      },
      "summary": "Equativ (formerly Smart AdServer) puts a publisher ad server and a supply-side platform in one stack. It also offers retail media following its 2024 acquisition of Kamino Retail.",
      "bestFor": "you are a large publisher that wants the ad server and SSP from one vendor.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Display",
        "Native",
        "Video (VAST)",
        "CTV",
        "In-app"
      ],
      "pros": [
        "Ad server and SSP together",
        "Strong video and CTV",
        "Built for enterprise scale"
      ],
      "cons": [
        "More complex for small teams",
        "Pricing not published",
        "Runs its own SSP"
      ],
      "website": "https://equativ.com",
      "profileUrl": "https://www.topadservers.com/reviews/equativ",
      "logo": "https://www.topadservers.com/images/logos/equativ-logo.svg"
    },
    {
      "name": "Kevel",
      "slug": "kevel",
      "rank": 11,
      "overallScore": 6.1,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 6,
        "fit": 5,
        "integrations": 9,
        "independence": 7
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "API-first; launching needs developers.",
        "support": "Technical support for teams building on the API.",
        "formats": "Three tracked formats: native, display and sponsored listings (plus custom JSON ads).",
        "fit": "Build-it-yourself toolkit rather than a ready-made ad server.",
        "integrations": "API-first, with extensive documentation for decisioning, reporting and audiences.",
        "independence": "Offers its own optional exchanges (Kevel Exchange and KRX)."
      },
      "summary": "Kevel (formerly Adzerk) provides ad serving as a set of APIs that engineering teams use to build their own ad platforms and retail media networks. It is very flexible, but you need developers to get started.",
      "bestFor": "you have engineers and want to build a custom ad product or sponsored listings on APIs.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Native",
        "Display",
        "Sponsored listings",
        "Custom JSON ads"
      ],
      "pros": [
        "Very flexible APIs with strong documentation",
        "Good for sponsored listings and retail media",
        "Custom ad formats through JSON"
      ],
      "cons": [
        "Needs developers to launch",
        "Pricing not published",
        "Not suited to non-technical ad teams"
      ],
      "website": "https://www.kevel.com",
      "profileUrl": "https://www.topadservers.com/reviews/kevel",
      "logo": "https://www.topadservers.com/images/logos/kevel-logo.svg"
    },
    {
      "name": "FreeWheel",
      "slug": "freewheel",
      "rank": 12,
      "overallScore": 5.7,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 5,
        "fit": 5,
        "integrations": 8,
        "independence": 6
      },
      "scoreReasons": {
        "cost": "Enterprise pricing is not published.",
        "launch": "Enterprise integration.",
        "support": "Enterprise account support.",
        "formats": "Two tracked formats: video and CTV (including live streaming).",
        "fit": "Video and TV specialist.",
        "integrations": "Enterprise APIs.",
        "independence": "Owned by Comcast, which also sells media."
      },
      "summary": "FreeWheel is an enterprise platform for premium video, connected TV and live streaming, used by broadcasters and large media companies. It is owned by Comcast.",
      "bestFor": "you are a broadcaster or premium video publisher selling streaming and TV ad breaks.",
      "pricingModel": "Enterprise pricing on request.",
      "formats": [
        "Video (VAST)",
        "CTV",
        "Live streaming"
      ],
      "pros": [
        "A leader in premium video and CTV",
        "Built for broadcaster scale"
      ],
      "cons": [
        "Not designed for display or newsletter ads",
        "Enterprise cost and complexity",
        "Owned by a company that also sells media"
      ],
      "website": "https://www.freewheel.com",
      "profileUrl": "https://www.topadservers.com/reviews/freewheel",
      "logo": "https://www.topadservers.com/images/logos/freewheel-logo.svg"
    },
    {
      "name": "Magnite SpringServe",
      "slug": "magnite-springserve",
      "rank": 13,
      "overallScore": 5.5,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 5,
        "fit": 5,
        "integrations": 8,
        "independence": 4
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "Enterprise integration for video teams.",
        "support": "Enterprise account support.",
        "formats": "Two tracked formats: video and CTV.",
        "fit": "Video and CTV specialist.",
        "integrations": "APIs for video ad serving and reporting.",
        "independence": "Owned by Magnite, which runs one of the largest SSPs."
      },
      "summary": "SpringServe is Magnite's streaming ad platform. Since 2025 it has combined a video and CTV ad server with Magnite's streaming SSP.",
      "bestFor": "you are a video or CTV publisher that works closely with Magnite demand.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Video (VAST)",
        "CTV"
      ],
      "pros": [
        "Strong video and CTV tools",
        "Direct connection to Magnite demand"
      ],
      "cons": [
        "Video and CTV only",
        "Owned by a large SSP",
        "Pricing not published"
      ],
      "website": "https://www.magnite.com",
      "profileUrl": "https://www.topadservers.com/reviews/magnite-springserve",
      "logo": "https://www.topadservers.com/images/logos/magnite-springserve-logo.svg"
    },
    {
      "name": "CitrusAd",
      "slug": "citrusad",
      "rank": 14,
      "overallScore": 5.4,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 5,
        "fit": 3,
        "integrations": 8,
        "independence": 6
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "Enterprise retailer integration.",
        "support": "Account teams for retail partners.",
        "formats": "Two tracked formats: sponsored listings and display.",
        "fit": "Retail media platform rather than a publisher ad server.",
        "integrations": "APIs for retailer integration.",
        "independence": "Owned by Publicis Groupe, an advertising agency holding company."
      },
      "summary": "CitrusAd powers sponsored product ads on retailer websites and apps. Publicis Groupe bought it in 2021, and it is now part of Epsilon Retail Media.",
      "bestFor": "you are a retailer or grocer launching sponsored product ads, not a publisher.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Sponsored products",
        "Onsite display",
        "Offsite media"
      ],
      "pros": [
        "Built for sponsored products",
        "Proven with grocery and retail chains",
        "Self-serve tools for brands"
      ],
      "cons": [
        "Not a publisher ad server",
        "Owned by an agency holding company",
        "Pricing not published"
      ],
      "website": "https://www.citrusad.com",
      "profileUrl": "https://www.topadservers.com/reviews/citrusad",
      "logo": "https://www.topadservers.com/images/logos/citrusad-logo.png"
    },
    {
      "name": "Criteo",
      "slug": "criteo",
      "rank": 15,
      "overallScore": 5.2,
      "scores": {
        "cost": 5,
        "launch": 5,
        "support": 7,
        "formats": 5,
        "fit": 3,
        "integrations": 8,
        "independence": 4
      },
      "scoreReasons": {
        "cost": "Pricing is not published; quotes on request.",
        "launch": "Enterprise retailer integration.",
        "support": "Account teams for retail partners.",
        "formats": "Two tracked formats: sponsored listings and display.",
        "fit": "Retail media platform rather than a publisher ad server.",
        "integrations": "APIs for retail media campaigns and reporting.",
        "independence": "Runs a major demand network alongside its technology."
      },
      "summary": "Criteo helps retailers sell onsite and offsite retail media and connects them to its large network of brand advertisers. The same company runs the technology and a major demand network.",
      "bestFor": "you are a retailer that wants access to Criteo's brand advertisers along with the technology.",
      "pricingModel": "Pricing on request.",
      "formats": [
        "Sponsored products",
        "Onsite display",
        "Offsite media"
      ],
      "pros": [
        "Large network of brand advertisers",
        "Onsite and offsite retail media",
        "Strong commerce data"
      ],
      "cons": [
        "Not a publisher ad server",
        "Technology and demand from the same company",
        "Pricing not published"
      ],
      "website": "https://www.criteo.com",
      "profileUrl": "https://www.topadservers.com/reviews/criteo",
      "logo": "https://www.topadservers.com/images/logos/criteo-logo.svg"
    }
  ],
  "categories": [
    {
      "title": "Top Low-Cost Ad Servers",
      "url": "https://www.topadservers.com/shortlists/low-cost-ad-servers",
      "summary": "Short answer: AdButler, AdGlare and Broadstreet. They publish their prices, so you can work out what you will pay before you talk to sales. Ordered by our cost clarity score, then overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": true,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "AdGlare",
          "slug": "adglare"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "Broadstreet",
          "slug": "broadstreet"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "Epom",
          "slug": "epom"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "Revive Adserver",
          "slug": "revive-adserver"
        },
        {
          "rank": 6,
          "tie": false,
          "name": "AdSpeed",
          "slug": "adspeed"
        }
      ]
    },
    {
      "title": "Top Ad Servers for Small Publishers",
      "url": "https://www.topadservers.com/shortlists/small-publishers",
      "summary": "Short answer: AdButler, AdGlare and Broadstreet. They are hosted, quick to set up without developers, and have a published starting price. Ordered by our overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": false,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 2,
          "tie": false,
          "name": "AdGlare",
          "slug": "adglare"
        },
        {
          "rank": 3,
          "tie": false,
          "name": "Broadstreet",
          "slug": "broadstreet"
        },
        {
          "rank": 4,
          "tie": false,
          "name": "AdSpeed",
          "slug": "adspeed"
        }
      ]
    },
    {
      "title": "Fastest Ad Servers to Launch",
      "url": "https://www.topadservers.com/shortlists/fastest-to-launch",
      "summary": "Short answer: AdButler, AdGlare and Broadstreet. They are hosted and self-serve, so a small team can be serving ads within days. Ordered by our time to launch score, then overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": true,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "AdGlare",
          "slug": "adglare"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "AdSpeed",
          "slug": "adspeed"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "Broadstreet",
          "slug": "broadstreet"
        },
        {
          "rank": 5,
          "tie": true,
          "name": "Epom",
          "slug": "epom"
        },
        {
          "rank": 5,
          "tie": true,
          "name": "Google Ad Manager",
          "slug": "google-ad-manager"
        }
      ]
    },
    {
      "title": "Ad Servers With the Best Support",
      "url": "https://www.topadservers.com/shortlists/best-support",
      "summary": "Short answer: AdButler, Broadstreet and DanAds. Hands-on support is something they are known for, not an extra you pay for later. Ordered by our support score, then overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": true,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 1,
          "tie": true,
          "name": "Broadstreet",
          "slug": "broadstreet"
        },
        {
          "rank": 3,
          "tie": true,
          "name": "Adnuntius",
          "slug": "adnuntius"
        },
        {
          "rank": 3,
          "tie": true,
          "name": "DanAds",
          "slug": "danads"
        },
        {
          "rank": 3,
          "tie": true,
          "name": "Equativ",
          "slug": "equativ"
        },
        {
          "rank": 3,
          "tie": true,
          "name": "Kevel",
          "slug": "kevel"
        }
      ]
    },
    {
      "title": "Top Ad Servers for Email Newsletters",
      "url": "https://www.topadservers.com/shortlists/newsletter-ad-servers",
      "summary": "Short answer: AdButler and Broadstreet. They can place and track ads inside email newsletters, not just on websites. Ordered by our overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": false,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 2,
          "tie": false,
          "name": "Broadstreet",
          "slug": "broadstreet"
        }
      ]
    },
    {
      "title": "Top Ad Servers for Video and CTV",
      "url": "https://www.topadservers.com/shortlists/video-and-ctv",
      "summary": "Short answer: AdGlare, Google Ad Manager and Equativ. They serve both VAST video and connected TV ads. Ordered by our overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": false,
          "name": "AdGlare",
          "slug": "adglare"
        },
        {
          "rank": 2,
          "tie": false,
          "name": "Google Ad Manager",
          "slug": "google-ad-manager"
        },
        {
          "rank": 3,
          "tie": false,
          "name": "Equativ",
          "slug": "equativ"
        },
        {
          "rank": 4,
          "tie": false,
          "name": "FreeWheel",
          "slug": "freewheel"
        },
        {
          "rank": 5,
          "tie": false,
          "name": "Magnite SpringServe",
          "slug": "magnite-springserve"
        }
      ]
    },
    {
      "title": "Top Google Ad Manager Alternatives",
      "url": "https://www.topadservers.com/shortlists/google-ad-manager-alternatives",
      "summary": "Short answer: AdButler, AdGlare and Broadstreet. They are the highest-scoring publisher ad servers other than Google's own, so you can choose your demand partners yourself. Ordered by our overall score.",
      "ranking": [
        {
          "rank": 1,
          "tie": false,
          "name": "AdButler",
          "slug": "adbutler"
        },
        {
          "rank": 2,
          "tie": false,
          "name": "AdGlare",
          "slug": "adglare"
        },
        {
          "rank": 3,
          "tie": false,
          "name": "Broadstreet",
          "slug": "broadstreet"
        },
        {
          "rank": 4,
          "tie": false,
          "name": "Epom",
          "slug": "epom"
        },
        {
          "rank": 5,
          "tie": false,
          "name": "AdSpeed",
          "slug": "adspeed"
        },
        {
          "rank": 6,
          "tie": false,
          "name": "DanAds",
          "slug": "danads"
        }
      ]
    }
  ]
}