AdButler or Adform Publisher Ad Server?
AdButler wins this one, 9.0 to 6.3, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack.
AdButler
9.0/10
Adform Publisher Ad Server
6.3/10| Criterion | AdButler | Adform Publisher Ad Server |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 5 |
| Support (15%) | 9 | 6 |
| Formats (15%) | 9 | 7 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 8 |
| Independence (10%) | 9 | 6 |
| Overall | 9.0 | 6.3 |
| What it costs | Published plans from $179/month for 1M ad requests. | Quote only. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you are a large publisher that wants enterprise forecasting inside the Adform stack. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Rich media, Video, Mobile |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Adform Publisher Ad Server shines
- Forecasting for large inventories
- Direct and programmatic deals compete
- Header bidding support
Bottom line
AdButler wins this one, 9.0 to 6.3, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack. Read our AdButler review and Adform Publisher Ad Server review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.