All Ad Servers A–Z
Every one of the 15 ad servers we score, with what it costs and who it suits.
| Ad server | Pick it if | What it costs | Score |
|---|---|---|---|
 AdButler |
you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | Published plans from $179/month for 1M ad requests. | 9.0 |
 AdGlare |
you want a light, low-fuss hosted ad server and can see the price before you sign up. | Published plans. | 8.1 |
 Adnuntius |
you are a European news publisher that wants an ad server with self-serve booking built in. | Usage-based, no revenue share; quotes on request. | 6.6 |
 AdSpeed |
you are a small publisher that wants dependable direct-sold ad serving at a very low starting price. | Entry pricing published (from $9.95/month); higher volumes by tier or quote. | 7.3 |
 Broadstreet |
you are a local or B2B publisher with a small team selling direct to advertisers. | Published plans from $299/month. | 8.1 |
 CitrusAd |
you are a retailer or grocer launching sponsored product ads, not a publisher. | Pricing on request. | 5.4 |
 Criteo |
you are a retailer that wants access to Criteo's brand advertisers along with the technology. | Pricing on request. | 5.2 |
 DanAds |
you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. | Pricing on request. | 6.8 |
 Epom |
you run an ad network or agency and want an ad server you can put your own brand on. | Published tiers from $250/month; Enterprise is quoted. | 7.6 |
 Equativ |
you are a large publisher that wants the ad server and SSP from one vendor. | Pricing on request. | 6.6 |
 FreeWheel |
you are a broadcaster or premium video publisher selling streaming and TV ad breaks. | Enterprise pricing on request. | 5.7 |
 Google Ad Manager |
Google programmatic demand is your priority and you have experienced ad ops staff. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. | 6.9 |
 Kevel |
you have engineers and want to build a custom ad product or sponsored listings on APIs. | Pricing on request. | 6.1 |
 Magnite SpringServe |
you are a video or CTV publisher that works closely with Magnite demand. | Pricing on request. | 5.5 |
 Revive Adserver |
you have technical staff and want a free ad server you control, or a very cheap hosted one. | Free open-source download; Hosted edition from $10/month. | 6.7 |