Short answer: AdGlare, Google Ad Manager and Equativ. They serve both VAST video and connected TV ads. Ordered by our overall score.
Pick it if: you want a light, low-fuss hosted ad server and can see the price before you sign up.
AdGlare is a lean, hosted ad server with prices on its website. Display and VAST video come on the main plans, and rich media, native and CTV are added on its upper plans.
Cost: Published plans.
Pick it if: Google programmatic demand is your priority and you have experienced ad ops staff.
Google Ad Manager combines an ad server with Google's ad exchange. The standard version is free up to an impression threshold and then billed, and Ad Manager 360 serves large organisations.
Cost: Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately.
Pick it if: you are a large publisher that wants the ad server and SSP from one vendor.
Equativ (formerly Smart AdServer) puts a publisher ad server and a supply-side platform in one stack. It also offers retail media following its 2024 acquisition of Kamino Retail.
Cost: Pricing on request.
Pick it if: you are a broadcaster or premium video publisher selling streaming and TV ad breaks.
FreeWheel is an enterprise platform for premium video, connected TV and live streaming, used by broadcasters and large media companies. It is owned by Comcast.
Cost: Enterprise pricing on request.
Pick it if: you are a video or CTV publisher that works closely with Magnite demand.
SpringServe is Magnite's streaming ad platform. Since 2025 it has combined a video and CTV ad server with Magnite's streaming SSP.
Cost: Pricing on request.
Shortlist checked November 3, 2026. See all top ad servers and how we score.
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.