Ad Server Buyer Guides

Practical guides to pricing, choosing, switching and running an ad server.

Rankings · November 3, 2026

All 15 ad servers we score for 2027, from AdButler at the top, with the one-line reason to pick each.

Pricing · November 3, 2026

Published prices for the ad servers we score, what drives the bill, and the costs that do not appear on the price page.

Migration · November 3, 2026

A step-by-step plan for moving to a new ad server: what to prepare, how to test, and how to switch without gaps in delivery.

Buying · November 3, 2026

The trade-offs between a hosted ad server and one you run yourself, covering cost, control, security and support.