AdButler or AdGlare?
AdButler wins this one, 9.0 to 8.1, mainly on support, formats, publisher fit. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdGlare if you want a light, low-fuss hosted ad server and can see the price before you sign up.
AdButler
9.0/10
AdGlare
8.1/10| Criterion | AdButler | AdGlare |
|---|---|---|
| Cost clarity (20%) | 9 | 9 |
| Time to launch (15%) | 9 | 9 |
| Support (15%) | 9 | 6 |
| Formats (15%) | 9 | 8 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 7 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 8.1 |
| What it costs | Published plans from $179/month for 1M ad requests. | Published plans. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you want a light, low-fuss hosted ad server and can see the price before you sign up. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Video (VAST), Rich media, Native, CTV |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where AdGlare shines
- Plans listed on the website
- Quick hosted setup
- No exchange of its own
Bottom line
AdButler wins this one, 9.0 to 8.1, mainly on support, formats, publisher fit. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdGlare if you want a light, low-fuss hosted ad server and can see the price before you sign up. Read our AdButler review and AdGlare review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.