AdButler or Adnuntius?
AdButler wins this one, 9.0 to 6.6, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in.
AdButler
9.0/10
Adnuntius
6.6/10| Criterion | AdButler | Adnuntius |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 9 | 7 |
| Formats (15%) | 9 | 6 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 7 |
| Independence (10%) | 9 | 7 |
| Overall | 9.0 | 6.6 |
| What it costs | Published plans from $179/month for 1M ad requests. | Usage-based, no revenue share; quotes on request. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you are a European news publisher that wants an ad server with self-serve booking built in. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Native, Video, Self-serve ads |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Adnuntius shines
- Self-serve booking portal included
- Strong with European news publishers
- Audience data tools
Bottom line
AdButler wins this one, 9.0 to 6.6, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in. Read our AdButler review and Adnuntius review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.