AdButler or AdPlugg?
AdButler wins this one, 9.0 to 7.2, mainly on support, formats, publisher fit. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdPlugg if you run a small website or blog and want to start for free.
AdButler
9.0/10
AdPlugg
7.2/10| Criterion | AdButler | AdPlugg |
|---|---|---|
| Cost clarity (20%) | 9 | 9 |
| Time to launch (15%) | 9 | 9 |
| Support (15%) | 9 | 4 |
| Formats (15%) | 9 | 7 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 5 |
| Independence (10%) | 9 | 7 |
| Overall | 9.0 | 7.2 |
| What it costs | Published plans from $179/month for 1M ad requests. | Free up to 100,000 impressions/month; $10 or $79/month plus usage. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you run a small website or blog and want to start for free. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Rich media, Video, Email newsletter |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where AdPlugg shines
- Free plan, with every price published
- Instant online signup
- Plugins for WordPress and site builders
Bottom line
AdButler wins this one, 9.0 to 7.2, mainly on support, formats, publisher fit. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdPlugg if you run a small website or blog and want to start for free. Read our AdButler review and AdPlugg review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.