AdButler or AdSpirit?
AdButler wins this one, 9.0 to 7.9, mainly on cost clarity, time to launch. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdSpirit if you want a hosted ad server with newsletter ads and lots of included help, and can wait for a quote.
AdButler
9.0/10
AdSpirit
7.9/10| Criterion | AdButler | AdSpirit |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 9 | 9 |
| Formats (15%) | 9 | 9 |
| Publisher fit (15%) | 9 | 9 |
| Integrations & API (10%) | 9 | 9 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 7.9 |
| What it costs | Published plans from $179/month for 1M ad requests. | Quote from an online price calculator. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you want a hosted ad server with newsletter ads and lots of included help, and can wait for a quote. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Native, Video (VAST), Rich media, In-app, Email newsletter |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where AdSpirit shines
- Onboarding, training and a 24/7 emergency hotline included
- Newsletter, in-app and video in one account
- Advertisers can book and pay online
Bottom line
AdButler wins this one, 9.0 to 7.9, mainly on cost clarity, time to launch. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose AdSpirit if you want a hosted ad server with newsletter ads and lots of included help, and can wait for a quote. Read our AdButler review and AdSpirit review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.