AdButler or Broadstreet?
AdButler wins this one, 9.0 to 8.1, mainly on formats, publisher fit, integrations & API. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Broadstreet if you are a local or B2B publisher with a small team selling direct to advertisers.
AdButler
9.0/10
Broadstreet
8.1/10| Criterion | AdButler | Broadstreet |
|---|---|---|
| Cost clarity (20%) | 9 | 9 |
| Time to launch (15%) | 9 | 9 |
| Support (15%) | 9 | 9 |
| Formats (15%) | 9 | 6 |
| Publisher fit (15%) | 9 | 7 |
| Integrations & API (10%) | 9 | 7 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 8.1 |
| What it costs | Published plans from $179/month for 1M ad requests. | Published plans from $299/month. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you are a local or B2B publisher with a small team selling direct to advertisers. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, HTML5 templates, Email newsletter, Sponsored content |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Broadstreet shines
- Easy for small ad teams
- Creative templates for local advertisers
- Newsletter ads included
- Prices published
Bottom line
AdButler wins this one, 9.0 to 8.1, mainly on formats, publisher fit, integrations & API. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Broadstreet if you are a local or B2B publisher with a small team selling direct to advertisers. Read our AdButler review and Broadstreet review for the detail.
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