AdButler or Epom?
AdButler wins this one, 9.0 to 7.6, mainly on time to launch, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Epom if you run an ad network or agency and want an ad server you can put your own brand on.
AdButler
9.0/10
Epom
7.6/10| Criterion | AdButler | Epom |
|---|---|---|
| Cost clarity (20%) | 9 | 9 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 9 | 6 |
| Formats (15%) | 9 | 8 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 7 |
| Independence (10%) | 9 | 7 |
| Overall | 9.0 | 7.6 |
| What it costs | Published plans from $179/month for 1M ad requests. | Published tiers from $250/month; Enterprise is quoted. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you run an ad network or agency and want an ad server you can put your own brand on. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Video (VAST), Mobile, Native, Rich media |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Epom shines
- White-label branding available (paid add-on)
- Broad format coverage
- Most tiers priced on the website
Bottom line
AdButler wins this one, 9.0 to 7.6, mainly on time to launch, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Epom if you run an ad network or agency and want an ad server you can put your own brand on. Read our AdButler review and Epom review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.