AdButler or EXADS?
AdButler wins this one, 9.0 to 7.4, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose EXADS if you run an ad network or agency and want a branded ad platform that handles almost every format.
AdButler
9.0/10
EXADS
7.4/10| Criterion | AdButler | EXADS |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 9 | 7 |
| Formats (15%) | 9 | 9 |
| Publisher fit (15%) | 9 | 9 |
| Integrations & API (10%) | 9 | 9 |
| Independence (10%) | 9 | 7 |
| Overall | 9.0 | 7.4 |
| What it costs | Published plans from $179/month for 1M ad requests. | Quote only. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you run an ad network or agency and want a branded ad platform that handles almost every format. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Native, Video (VAST), CTV, In-app, Email newsletter, Rich media, Sponsored listings |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where EXADS shines
- Fully white-label, including your own ad serving domain
- Covers CTV, in-app and email
- Self-serve advertiser portal
Bottom line
AdButler wins this one, 9.0 to 7.4, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose EXADS if you run an ad network or agency and want a branded ad platform that handles almost every format. Read our AdButler review and EXADS review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.