AdButler or inClick Ad Server?
AdButler wins this one, 9.0 to 7.4, mainly on cost clarity, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose inClick Ad Server if you want a cheap private-label ad server for display and sponsored listings, running today.
AdButler
9.0/10
inClick Ad Server
7.4/10| Criterion | AdButler | inClick Ad Server |
|---|---|---|
| Cost clarity (20%) | 9 | 7 |
| Time to launch (15%) | 9 | 9 |
| Support (15%) | 9 | 7 |
| Formats (15%) | 9 | 5 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 7 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 7.4 |
| What it costs | Published plans from $179/month for 1M ad requests. | Cloud Standard $25/month; Cloud Enterprise from $597/month; download edition by quote. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you want a cheap private-label ad server for display and sponsored listings, running today. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Text ads, Sponsored listings |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where inClick Ad Server shines
- Starts at $25 a month
- Order online and launch the same day
- Private-label with advertiser self-serve
Bottom line
AdButler wins this one, 9.0 to 7.4, mainly on cost clarity, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose inClick Ad Server if you want a cheap private-label ad server for display and sponsored listings, running today. Read our AdButler review and inClick Ad Server review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.