Adhese or EXADS?
Adhese wins this one, 7.5 to 7.4, mainly on independence. Choose Adhese if you are a European media owner or retail media network that wants web, newsletter and sponsored product ads on one platform. Choose EXADS if you run an ad network or agency and want a branded ad platform that handles almost every format.
Adhese
7.5/10
EXADS
7.4/10| Criterion | Adhese | EXADS |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 7 | 7 |
| Support (15%) | 6 | 7 |
| Formats (15%) | 9 | 9 |
| Publisher fit (15%) | 9 | 9 |
| Integrations & API (10%) | 9 | 9 |
| Independence (10%) | 9 | 7 |
| Overall | 7.5 | 7.4 |
| What it costs | Quote only. | Quote only. |
| Pick it if | you are a European media owner or retail media network that wants web, newsletter and sponsored product ads on one platform. | you run an ad network or agency and want a branded ad platform that handles almost every format. |
| Can serve | Display, Native, Video (VAST), Audio, In-app, Email newsletter, Sponsored products | Display, Native, Video (VAST), CTV, In-app, Email newsletter, Rich media, Sponsored listings |
Where Adhese shines
- Public documentation and Prebid adapters
- Newsletter and sponsored product ads alongside display
- Self-service booking for advertisers
Where EXADS shines
- Fully white-label, including your own ad serving domain
- Covers CTV, in-app and email
- Self-serve advertiser portal
Bottom line
Adhese wins this one, 7.5 to 7.4, mainly on independence. Choose Adhese if you are a European media owner or retail media network that wants web, newsletter and sponsored product ads on one platform. Choose EXADS if you run an ad network or agency and want a branded ad platform that handles almost every format. Read our Adhese review and EXADS review for the detail.
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Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.