#15 of 15 · checked November 3, 2026
Criteo review
Criteo helps retailers sell onsite and offsite retail media and connects them to its large network of brand advertisers. The same company runs the technology and a major demand network.
Go to CriteoOur verdict
Criteo is a strong choice for a retailer that wants Criteo's advertisers as much as its technology. It covers sponsored products, onsite display and offsite media, with commerce data behind it. For publishers it is a poor fit: it is not a publisher ad server, prices are quoted, and the technology and demand come from the same company.
Key facts
- Pick it if
- you are a retailer that wants access to Criteo's brand advertisers along with the technology.
- What it costs
- Pricing on request.
- Based in
- Paris, France (operational headquarters)
- Can serve
- Sponsored products, Onsite display, Offsite media
- Website
- www.criteo.com
Where it shines
- Large network of brand advertisers
- Onsite and offsite retail media
- Strong commerce data
Watch out for
- Not a publisher ad server
- Technology and demand from the same company
- Pricing not published
How it scored
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