#12 of 15 · checked November 3, 2026

FreeWheel review

FreeWheel is an enterprise platform for premium video, connected TV and live streaming, used by broadcasters and large media companies. It is owned by Comcast.

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5.7/10

Our verdict

FreeWheel is a leader for broadcasters and premium video publishers, with tools built around TV-style ad breaks and streaming. That focus makes it a specialist: it is not designed for display or newsletter ads, launching is an enterprise project, and prices are quoted. Its owner, Comcast, also sells media.

Key facts

Pick it if
you are a broadcaster or premium video publisher selling streaming and TV ad breaks.
What it costs
Enterprise pricing on request.
Based in
New York, New York, USA (principal office)
Can serve
Video (VAST), CTV, Live streaming
Website
www.freewheel.com

Where it shines

  • A leader in premium video and CTV
  • Built for broadcaster scale

Watch out for

  • Not designed for display or newsletter ads
  • Enterprise cost and complexity
  • Owned by a company that also sells media

How it scored

Cost clarity
5

Enterprise pricing is not published.

Time to launch
5

Enterprise integration.

Support
7

Enterprise account support.

Formats
5

Two tracked formats: video and CTV (including live streaming).

Publisher fit
5

Video and TV specialist.

Integrations & API
8

Enterprise APIs.

Independence
6

Owned by Comcast, which also sells media.

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