How Much Does an Ad Server Cost?

Short answer: hosted ad servers with published prices start from about $10 a month for very small sites and run to a few hundred dollars a month for mid-size publishers. Enterprise platforms usually only quote.

Published starting prices

These are the starting prices listed on vendors' own websites, checked on 2026-11-03:

• AdSpeed: from $9.95 a month (entry plan; larger volumes by tier or quote)
• Revive Adserver: free to download; Hosted edition from $10 a month
• AdButler: from $179 a month for 1M ad requests
• Epom: from $250 a month; Enterprise is quoted
• Broadstreet: from $299 a month
• AdGlare: plans listed on its website
• Google Ad Manager: free up to an impression threshold, then billed; Ad Manager 360 is custom-priced

The other eight vendors we score do not publish prices.

What drives the bill

• Volume. Most hosted plans are priced by ad requests or impressions, so traffic is the biggest factor.
• Features. Video, native, rich media, white-label branding and API access are often on higher plans or sold as add-ons.
• Support. Some vendors include hands-on support on every plan, and others reserve it for higher tiers.

Costs that are easy to miss

• Staff time. A platform that needs developers or an experienced ad ops person costs more to run than its price suggests.
• Hosting. A free self-hosted ad server still needs a server, security updates and someone to look after them.
• Switching. Moving campaigns, tags and reports takes time, so ask whether migration help is included.

Where to go next

See our low-cost shortlist, or read how we score cost.