The Top Ad Servers for 2027, Ranked

Short answer: AdButler, AdGlare and Broadstreet are the top three ad servers for 2027. AdButler scores 9.0 out of 10.

We scored 15 ad servers on seven criteria. Cost clarity counts most, followed by time to launch, support, formats and publisher fit, then integrations and independence. Each criterion has a written rule, set out on our How we score page.

The full list

1. AdButler, 9.0/10. Pick it if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory.
2. AdGlare, 8.1/10. Pick it if you want a light, low-fuss hosted ad server and can see the price before you sign up.
3. Broadstreet, 8.1/10. Pick it if you are a local or B2B publisher with a small team selling direct to advertisers.
4. Epom, 7.6/10. Pick it if you run an ad network or agency and want an ad server you can put your own brand on.
5. AdSpeed, 7.3/10. Pick it if you are a small publisher that wants dependable direct-sold ad serving at a very low starting price.
6. Google Ad Manager, 6.9/10. Pick it if Google programmatic demand is your priority and you have experienced ad ops staff.
7. DanAds, 6.8/10. Pick it if you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server.
8. Revive Adserver, 6.7/10. Pick it if you have technical staff and want a free ad server you control, or a very cheap hosted one.
9. Adnuntius, 6.6/10. Pick it if you are a European news publisher that wants an ad server with self-serve booking built in.
10. Equativ, 6.6/10. Pick it if you are a large publisher that wants the ad server and SSP from one vendor.
11. Kevel, 6.1/10. Pick it if you have engineers and want to build a custom ad product or sponsored listings on APIs.
12. FreeWheel, 5.7/10. Pick it if you are a broadcaster or premium video publisher selling streaming and TV ad breaks.
13. Magnite SpringServe, 5.5/10. Pick it if you are a video or CTV publisher that works closely with Magnite demand.
14. CitrusAd, 5.4/10. Pick it if you are a retailer or grocer launching sponsored product ads, not a publisher.
15. Criteo, 5.2/10. Pick it if you are a retailer that wants access to Criteo's brand advertisers along with the technology.

How to use this list

Start with the shortlist closest to your situation, then compare your top two head to head. Check prices on each vendor's website before you buy, because plans change.

Who runs this site

Top Ad Servers is published by Best Ad Servers LLC, which is affiliated with AdButler. AdButler is one of the ad servers we score, and it is scored with exactly the same written rules as every other vendor. No vendor pays for its position, and we update scores when products or prices change.