AdButler or Equativ?
AdButler wins this one, 9.0 to 6.6, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor.
AdButler
9.0/10
Equativ
6.6/10| Criterion | AdButler | Equativ |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 5 |
| Support (15%) | 9 | 7 |
| Formats (15%) | 9 | 8 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 8 |
| Independence (10%) | 9 | 6 |
| Overall | 9.0 | 6.6 |
| What it costs | Published plans from $179/month for 1M ad requests. | Pricing on request. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you are a large publisher that wants the ad server and SSP from one vendor. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Native, Video (VAST), CTV, In-app |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Bottom line
AdButler wins this one, 9.0 to 6.6, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Read our AdButler review and Equativ review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.