#10 of 15 · checked November 3, 2026
Equativ review
Equativ (formerly Smart AdServer) puts a publisher ad server and a supply-side platform in one stack. It also offers retail media following its 2024 acquisition of Kamino Retail.
Go to EquativOur verdict
Equativ is aimed at large publishers, especially in Europe, that want direct and programmatic tools from one vendor. It is strong on video and CTV and covers display, native and in-app. As an enterprise platform it takes more effort to launch, prices are quoted, and its own SSP sits alongside the ad server, which matters if you want a fully neutral setup.
Key facts
- Pick it if
- you are a large publisher that wants the ad server and SSP from one vendor.
- What it costs
- Pricing on request.
- Based in
- Paris, France
- Can serve
- Display, Native, Video (VAST), CTV, In-app
- Website
- equativ.com
Where it shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Watch out for
- More complex for small teams
- Pricing not published
- Runs its own SSP
How it scored
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