AdButler or Google Ad Manager?
AdButler wins this one, 9.0 to 6.9, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
AdButler
9.0/10
Google Ad Manager
6.9/10| Criterion | AdButler | Google Ad Manager |
|---|---|---|
| Cost clarity (20%) | 9 | 7 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 9 | 4 |
| Formats (15%) | 9 | 9 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 9 |
| Independence (10%) | 9 | 4 |
| Overall | 9.0 | 6.9 |
| What it costs | Published plans from $179/month for 1M ad requests. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
AdButler wins this one, 9.0 to 6.9, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our AdButler review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.