#6 of 15 · checked November 3, 2026
Google Ad Manager review
Google Ad Manager combines an ad server with Google's ad exchange. The standard version is free up to an impression threshold and then billed, and Ad Manager 360 serves large organisations.
Go to Google Ad ManagerOur verdict
Google Ad Manager gives publishers the biggest pool of programmatic demand and very broad format support, which is why so many sites use it. It is free to start, but costs at scale are not published in full, and the platform takes experience to run well. Direct support from Google is reserved for Ad Manager 360, so standard accounts mostly rely on the Help Center and forums. Because the same company runs the ad server and a major exchange, many publishers weigh it against an independent ad server.
Key facts
- Pick it if
- Google programmatic demand is your priority and you have experienced ad ops staff.
- What it costs
- Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately.
- Based in
- Mountain View, California, USA
- Can serve
- Display, Native, Video (VAST), Rich media, In-app, CTV, Audio
- Website
- admanager.google.com
Where it shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Watch out for
- Ad server and exchange run by the same company
- Takes experience to run well
- Direct Google support only on Ad Manager 360
How it scored
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