AdButler or Inout Adserver?
AdButler wins this one, 9.0 to 6.3, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Inout Adserver if you want to buy ad network software once and host it yourself.
AdButler
9.0/10
Inout Adserver
6.3/10| Criterion | AdButler | Inout Adserver |
|---|---|---|
| Cost clarity (20%) | 9 | 7 |
| Time to launch (15%) | 9 | 5 |
| Support (15%) | 9 | 6 |
| Formats (15%) | 9 | 5 |
| Publisher fit (15%) | 9 | 7 |
| Integrations & API (10%) | 9 | 5 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 6.3 |
| What it costs | Published plans from $179/month for 1M ad requests. | One-off licence from $549. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you want to buy ad network software once and host it yourself. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Text ads, HTML ads |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Inout Adserver shines
- One-off price instead of a monthly fee
- Installation included
- Advertiser and publisher sign-ups built in
Bottom line
AdButler wins this one, 9.0 to 6.3, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Inout Adserver if you want to buy ad network software once and host it yourself. Read our AdButler review and Inout Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.