AdButler or Kevel?
AdButler wins this one, 9.0 to 6.1, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs.
AdButler
9.0/10
Kevel
6.1/10| Criterion | AdButler | Kevel |
|---|---|---|
| Cost clarity (20%) | 9 | 5 |
| Time to launch (15%) | 9 | 5 |
| Support (15%) | 9 | 7 |
| Formats (15%) | 9 | 6 |
| Publisher fit (15%) | 9 | 5 |
| Integrations & API (10%) | 9 | 9 |
| Independence (10%) | 9 | 7 |
| Overall | 9.0 | 6.1 |
| What it costs | Published plans from $179/month for 1M ad requests. | Pricing on request. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you have engineers and want to build a custom ad product or sponsored listings on APIs. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Native, Display, Sponsored listings, Custom JSON ads |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Kevel shines
- Very flexible APIs with strong documentation
- Good for sponsored listings and retail media
- Custom ad formats through JSON
Bottom line
AdButler wins this one, 9.0 to 6.1, mainly on cost clarity, time to launch, support. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs. Read our AdButler review and Kevel review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.