AdButler or Revive Adserver?
AdButler wins this one, 9.0 to 6.7, mainly on time to launch, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one.
AdButler
9.0/10
Revive Adserver
6.7/10| Criterion | AdButler | Revive Adserver |
|---|---|---|
| Cost clarity (20%) | 9 | 9 |
| Time to launch (15%) | 9 | 5 |
| Support (15%) | 9 | 4 |
| Formats (15%) | 9 | 6 |
| Publisher fit (15%) | 9 | 8 |
| Integrations & API (10%) | 9 | 5 |
| Independence (10%) | 9 | 9 |
| Overall | 9.0 | 6.7 |
| What it costs | Published plans from $179/month for 1M ad requests. | Free open-source download; Hosted edition from $10/month. |
| Pick it if | you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. | you have technical staff and want a free ad server you control, or a very cheap hosted one. |
| Can serve | Display, Native, Video (VAST), In-app, Email newsletter, Sponsored listings | Display, Text ads, Rich media, Video (VAST) |
Where AdButler shines
- Prices on the website, no sales call needed
- Self-serve setup, with migration help from the vendor
- Newsletter and in-app ads alongside the web
- White-label portal so advertisers can book their own campaigns
- No exchange of its own, so you pick the demand
Where Revive Adserver shines
- Free and open source
- Full control of data and hosting
- Cheap hosted edition
Bottom line
AdButler wins this one, 9.0 to 6.7, mainly on time to launch, support, formats. Choose AdButler if you want to know the price up front, launch in days and get real help, across web, app and newsletter inventory. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one. Read our AdButler review and Revive Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.