Adform Publisher Ad Server or Equativ?
Equativ wins this one, 6.6 to 6.3, mainly on support, formats. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor.
Adform Publisher Ad Server
6.3/10
Equativ
6.6/10| Criterion | Adform Publisher Ad Server | Equativ |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 6 | 7 |
| Formats (15%) | 7 | 8 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 8 | 8 |
| Independence (10%) | 6 | 6 |
| Overall | 6.3 | 6.6 |
| What it costs | Quote only. | Pricing on request. |
| Pick it if | you are a large publisher that wants enterprise forecasting inside the Adform stack. | you are a large publisher that wants the ad server and SSP from one vendor. |
| Can serve | Display, Rich media, Video, Mobile | Display, Native, Video (VAST), CTV, In-app |
Where Adform Publisher Ad Server shines
- Forecasting for large inventories
- Direct and programmatic deals compete
- Header bidding support
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Bottom line
Equativ wins this one, 6.6 to 6.3, mainly on support, formats. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Read our Adform Publisher Ad Server review and Equativ review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.