Adform Publisher Ad Server or Kevel?
Adform Publisher Ad Server wins this one, 6.3 to 6.1, mainly on formats, publisher fit. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs.
Adform Publisher Ad Server
6.3/10
Kevel
6.1/10| Criterion | Adform Publisher Ad Server | Kevel |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 6 | 7 |
| Formats (15%) | 7 | 6 |
| Publisher fit (15%) | 8 | 5 |
| Integrations & API (10%) | 8 | 9 |
| Independence (10%) | 6 | 7 |
| Overall | 6.3 | 6.1 |
| What it costs | Quote only. | Pricing on request. |
| Pick it if | you are a large publisher that wants enterprise forecasting inside the Adform stack. | you have engineers and want to build a custom ad product or sponsored listings on APIs. |
| Can serve | Display, Rich media, Video, Mobile | Native, Display, Sponsored listings, Custom JSON ads |
Where Adform Publisher Ad Server shines
- Forecasting for large inventories
- Direct and programmatic deals compete
- Header bidding support
Where Kevel shines
- Very flexible APIs with strong documentation
- Good for sponsored listings and retail media
- Custom ad formats through JSON
Bottom line
Adform Publisher Ad Server wins this one, 6.3 to 6.1, mainly on formats, publisher fit. Choose Adform Publisher Ad Server if you are a large publisher that wants enterprise forecasting inside the Adform stack. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs. Read our Adform Publisher Ad Server review and Kevel review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.