Adition or Equativ?
Adition and Equativ tie at 6.6. Choose Adition if your ad data must be hosted in Germany. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor.
Adition
6.6/10
Equativ
6.6/10| Criterion | Adition | Equativ |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 7 | 5 |
| Support (15%) | 6 | 7 |
| Formats (15%) | 7 | 8 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 8 | 8 |
| Independence (10%) | 6 | 6 |
| Overall | 6.6 | 6.6 |
| What it costs | Quote only. | Pricing on request. |
| Pick it if | your ad data must be hosted in Germany. | you are a large publisher that wants the ad server and SSP from one vendor. |
| Can serve | Display, Video (VAST), Audio, In-app | Display, Native, Video (VAST), CTV, In-app |
Where Adition shines
- German data hosting
- VAST 4 video and audio with ad pods
- Mobile SDK for apps
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Bottom line
Adition and Equativ tie at 6.6. Choose Adition if your ad data must be hosted in Germany. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Read our Adition review and Equativ review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.