Adition or Google Ad Manager?
Google Ad Manager wins this one, 6.9 to 6.7, mainly on cost clarity, formats, integrations & API. Choose Adition if your ad data must be hosted in Germany. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
Adition
6.7/10
Google Ad Manager
6.9/10| Criterion | Adition | Google Ad Manager |
|---|---|---|
| Cost clarity (15%) | 5 | 7 |
| Time to launch (20%) | 7 | 7 |
| Support (15%) | 6 | 4 |
| Formats (15%) | 7 | 9 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 8 | 9 |
| Independence (10%) | 6 | 4 |
| Overall | 6.7 | 6.9 |
| What it costs | Quote only. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | your ad data must be hosted in Germany. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Video (VAST), Audio, In-app | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where Adition shines
- German data hosting
- VAST 4 video and audio with ad pods
- Mobile SDK for apps
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
Google Ad Manager wins this one, 6.9 to 6.7, mainly on cost clarity, formats, integrations & API. Choose Adition if your ad data must be hosted in Germany. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our Adition review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.