Adnuntius or Equativ?
Adnuntius and Equativ tie at 6.6. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor.
Adnuntius
6.6/10
Equativ
6.6/10| Criterion | Adnuntius | Equativ |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 7 | 5 |
| Support (15%) | 7 | 7 |
| Formats (15%) | 6 | 8 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 7 | 8 |
| Independence (10%) | 7 | 6 |
| Overall | 6.6 | 6.6 |
| What it costs | Usage-based, no revenue share; quotes on request. | Pricing on request. |
| Pick it if | you are a European news publisher that wants an ad server with self-serve booking built in. | you are a large publisher that wants the ad server and SSP from one vendor. |
| Can serve | Display, Native, Video, Self-serve ads | Display, Native, Video (VAST), CTV, In-app |
Where Adnuntius shines
- Self-serve booking portal included
- Strong with European news publishers
- Audience data tools
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Bottom line
Adnuntius and Equativ tie at 6.6. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Read our Adnuntius review and Equativ review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.