Adnuntius or Google Ad Manager?
Google Ad Manager wins this one, 6.9 to 6.7, mainly on cost clarity, formats, integrations & API. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
Adnuntius
6.7/10
Google Ad Manager
6.9/10| Criterion | Adnuntius | Google Ad Manager |
|---|---|---|
| Cost clarity (15%) | 5 | 7 |
| Time to launch (20%) | 7 | 7 |
| Support (15%) | 7 | 4 |
| Formats (15%) | 6 | 9 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 7 | 9 |
| Independence (10%) | 7 | 4 |
| Overall | 6.7 | 6.9 |
| What it costs | Usage-based, no revenue share; quotes on request. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | you are a European news publisher that wants an ad server with self-serve booking built in. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Native, Video, Self-serve ads | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where Adnuntius shines
- Self-serve booking portal included
- Strong with European news publishers
- Audience data tools
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
Google Ad Manager wins this one, 6.9 to 6.7, mainly on cost clarity, formats, integrations & API. Choose Adnuntius if you are a European news publisher that wants an ad server with self-serve booking built in. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our Adnuntius review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.