AdPlugg or Google Ad Manager?
AdPlugg wins this one, 7.2 to 6.9, mainly on cost clarity, time to launch, independence. Choose AdPlugg if you run a small website or blog and want to start for free. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
AdPlugg
7.2/10
Google Ad Manager
6.9/10| Criterion | AdPlugg | Google Ad Manager |
|---|---|---|
| Cost clarity (20%) | 9 | 7 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 4 | 4 |
| Formats (15%) | 7 | 9 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 5 | 9 |
| Independence (10%) | 7 | 4 |
| Overall | 7.2 | 6.9 |
| What it costs | Free up to 100,000 impressions/month; $10 or $79/month plus usage. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | you run a small website or blog and want to start for free. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Rich media, Video, Email newsletter | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where AdPlugg shines
- Free plan, with every price published
- Instant online signup
- Plugins for WordPress and site builders
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
AdPlugg wins this one, 7.2 to 6.9, mainly on cost clarity, time to launch, independence. Choose AdPlugg if you run a small website or blog and want to start for free. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our AdPlugg review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.