AdSpeed or Google Ad Manager?
AdSpeed wins this one, 7.3 to 6.9, mainly on time to launch, support, independence. Choose AdSpeed if you are a small publisher that wants dependable direct-sold ad serving at a very low starting price. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
AdSpeed
7.3/10
Google Ad Manager
6.9/10| Criterion | AdSpeed | Google Ad Manager |
|---|---|---|
| Cost clarity (20%) | 7 | 7 |
| Time to launch (15%) | 9 | 7 |
| Support (15%) | 6 | 4 |
| Formats (15%) | 7 | 9 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 5 | 9 |
| Independence (10%) | 9 | 4 |
| Overall | 7.3 | 6.9 |
| What it costs | Entry pricing published (from $9.95/month); higher volumes by tier or quote. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | you are a small publisher that wants dependable direct-sold ad serving at a very low starting price. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Text ads, Rich media, Video (VAST), Native | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where AdSpeed shines
- Very low entry price
- Quick hosted setup
- No exchange of its own
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
AdSpeed wins this one, 7.3 to 6.9, mainly on time to launch, support, independence. Choose AdSpeed if you are a small publisher that wants dependable direct-sold ad serving at a very low starting price. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our AdSpeed review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.