CitrusAd or Magnite SpringServe?
Magnite SpringServe wins this one, 5.5 to 5.4, mainly on publisher fit. Choose CitrusAd if you are a retailer or grocer launching sponsored product ads, not a publisher. Choose Magnite SpringServe if you are a video or CTV publisher that works closely with Magnite demand.
CitrusAd
5.4/10
Magnite SpringServe
5.5/10| Criterion | CitrusAd | Magnite SpringServe |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 7 | 7 |
| Formats (15%) | 5 | 5 |
| Publisher fit (15%) | 3 | 5 |
| Integrations & API (10%) | 8 | 8 |
| Independence (10%) | 6 | 4 |
| Overall | 5.4 | 5.5 |
| What it costs | Pricing on request. | Pricing on request. |
| Pick it if | you are a retailer or grocer launching sponsored product ads, not a publisher. | you are a video or CTV publisher that works closely with Magnite demand. |
| Can serve | Sponsored products, Onsite display, Offsite media | Video (VAST), CTV |
Where CitrusAd shines
- Built for sponsored products
- Proven with grocery and retail chains
- Self-serve tools for brands
Where Magnite SpringServe shines
- Strong video and CTV tools
- Direct connection to Magnite demand
Bottom line
Magnite SpringServe wins this one, 5.5 to 5.4, mainly on publisher fit. Choose CitrusAd if you are a retailer or grocer launching sponsored product ads, not a publisher. Choose Magnite SpringServe if you are a video or CTV publisher that works closely with Magnite demand. Read our CitrusAd review and Magnite SpringServe review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.