Criteo or Magnite SpringServe?
Magnite SpringServe wins this one, 5.5 to 5.2, mainly on publisher fit. Choose Criteo if you are a retailer that wants access to Criteo's brand advertisers along with the technology. Choose Magnite SpringServe if you are a video or CTV publisher that works closely with Magnite demand.
Criteo
5.2/10
Magnite SpringServe
5.5/10| Criterion | Criteo | Magnite SpringServe |
|---|---|---|
| Cost clarity (20%) | 5 | 5 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 7 | 7 |
| Formats (15%) | 5 | 5 |
| Publisher fit (15%) | 3 | 5 |
| Integrations & API (10%) | 8 | 8 |
| Independence (10%) | 4 | 4 |
| Overall | 5.2 | 5.5 |
| What it costs | Pricing on request. | Pricing on request. |
| Pick it if | you are a retailer that wants access to Criteo's brand advertisers along with the technology. | you are a video or CTV publisher that works closely with Magnite demand. |
| Can serve | Sponsored products, Onsite display, Offsite media | Video (VAST), CTV |
Where Criteo shines
- Large network of brand advertisers
- Onsite and offsite retail media
- Strong commerce data
Where Magnite SpringServe shines
- Strong video and CTV tools
- Direct connection to Magnite demand
Bottom line
Magnite SpringServe wins this one, 5.5 to 5.2, mainly on publisher fit. Choose Criteo if you are a retailer that wants access to Criteo's brand advertisers along with the technology. Choose Magnite SpringServe if you are a video or CTV publisher that works closely with Magnite demand. Read our Criteo review and Magnite SpringServe review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.