DanAds or Google Ad Manager?
Google Ad Manager wins this one, 6.9 to 6.8, mainly on cost clarity, formats, publisher fit. Choose DanAds if you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff.
DanAds
6.8/10
Google Ad Manager
6.9/10| Criterion | DanAds | Google Ad Manager |
|---|---|---|
| Cost clarity (20%) | 5 | 7 |
| Time to launch (15%) | 7 | 7 |
| Support (15%) | 7 | 4 |
| Formats (15%) | 7 | 9 |
| Publisher fit (15%) | 7 | 8 |
| Integrations & API (10%) | 7 | 9 |
| Independence (10%) | 9 | 4 |
| Overall | 6.8 | 6.9 |
| What it costs | Pricing on request. | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. |
| Pick it if | you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. | Google programmatic demand is your priority and you have experienced ad ops staff. |
| Can serve | Display, Native, Video, Audio, Print | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio |
Where DanAds shines
- Strong self-serve booking for advertisers
- Automates sales and ad ops steps
- Used by large media companies
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Bottom line
Google Ad Manager wins this one, 6.9 to 6.8, mainly on cost clarity, formats, publisher fit. Choose DanAds if you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Read our DanAds review and Google Ad Manager review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.