DanAds or Revive Adserver?
DanAds wins this one, 6.8 to 6.7, mainly on time to launch, support, formats. Choose DanAds if you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one.
DanAds
6.8/10
Revive Adserver
6.7/10| Criterion | DanAds | Revive Adserver |
|---|---|---|
| Cost clarity (20%) | 5 | 9 |
| Time to launch (15%) | 7 | 5 |
| Support (15%) | 7 | 4 |
| Formats (15%) | 7 | 6 |
| Publisher fit (15%) | 7 | 8 |
| Integrations & API (10%) | 7 | 5 |
| Independence (10%) | 9 | 9 |
| Overall | 6.8 | 6.7 |
| What it costs | Pricing on request. | Free open-source download; Hosted edition from $10/month. |
| Pick it if | you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. | you have technical staff and want a free ad server you control, or a very cheap hosted one. |
| Can serve | Display, Native, Video, Audio, Print | Display, Text ads, Rich media, Video (VAST) |
Where DanAds shines
- Strong self-serve booking for advertisers
- Automates sales and ad ops steps
- Used by large media companies
Where Revive Adserver shines
- Free and open source
- Full control of data and hosting
- Cheap hosted edition
Bottom line
DanAds wins this one, 6.8 to 6.7, mainly on time to launch, support, formats. Choose DanAds if you want small and mid-size advertisers to book and pay for ads online, on top of your current ad server. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one. Read our DanAds review and Revive Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.