Equativ or Inout Adserver?
Equativ wins this one, 6.6 to 6.3, mainly on support, formats, publisher fit. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Choose Inout Adserver if you want to buy ad network software once and host it yourself.
Equativ
6.6/10
Inout Adserver
6.3/10| Criterion | Equativ | Inout Adserver |
|---|---|---|
| Cost clarity (20%) | 5 | 7 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 7 | 6 |
| Formats (15%) | 8 | 5 |
| Publisher fit (15%) | 8 | 7 |
| Integrations & API (10%) | 8 | 5 |
| Independence (10%) | 6 | 9 |
| Overall | 6.6 | 6.3 |
| What it costs | Pricing on request. | One-off licence from $549. |
| Pick it if | you are a large publisher that wants the ad server and SSP from one vendor. | you want to buy ad network software once and host it yourself. |
| Can serve | Display, Native, Video (VAST), CTV, In-app | Display, Text ads, HTML ads |
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Where Inout Adserver shines
- One-off price instead of a monthly fee
- Installation included
- Advertiser and publisher sign-ups built in
Bottom line
Equativ wins this one, 6.6 to 6.3, mainly on support, formats, publisher fit. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Choose Inout Adserver if you want to buy ad network software once and host it yourself. Read our Equativ review and Inout Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.