Equativ or Revive Adserver?
Equativ wins this one, 6.6 to 6.5, mainly on support, formats, integrations & API. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one.
Equativ
6.6/10
Revive Adserver
6.5/10| Criterion | Equativ | Revive Adserver |
|---|---|---|
| Cost clarity (15%) | 5 | 9 |
| Time to launch (20%) | 5 | 5 |
| Support (15%) | 7 | 4 |
| Formats (15%) | 8 | 6 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 8 | 5 |
| Independence (10%) | 6 | 9 |
| Overall | 6.6 | 6.5 |
| What it costs | Pricing on request. | Free open-source download; Hosted edition from $10/month. |
| Pick it if | you are a large publisher that wants the ad server and SSP from one vendor. | you have technical staff and want a free ad server you control, or a very cheap hosted one. |
| Can serve | Display, Native, Video (VAST), CTV, In-app | Display, Text ads, Rich media, Video (VAST) |
Where Equativ shines
- Ad server and SSP together
- Strong video and CTV
- Built for enterprise scale
Where Revive Adserver shines
- Free and open source
- Full control of data and hosting
- Cheap hosted edition
Bottom line
Equativ wins this one, 6.6 to 6.5, mainly on support, formats, integrations & API. Choose Equativ if you are a large publisher that wants the ad server and SSP from one vendor. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one. Read our Equativ review and Revive Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.