FreeWheel or Inout Adserver?
Inout Adserver wins this one, 6.3 to 5.7, mainly on cost clarity, publisher fit, independence. Choose FreeWheel if you are a broadcaster or premium video publisher selling streaming and TV ad breaks. Choose Inout Adserver if you want to buy ad network software once and host it yourself.
FreeWheel
5.7/10
Inout Adserver
6.3/10| Criterion | FreeWheel | Inout Adserver |
|---|---|---|
| Cost clarity (20%) | 5 | 7 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 7 | 6 |
| Formats (15%) | 5 | 5 |
| Publisher fit (15%) | 5 | 7 |
| Integrations & API (10%) | 8 | 5 |
| Independence (10%) | 6 | 9 |
| Overall | 5.7 | 6.3 |
| What it costs | Enterprise pricing on request. | One-off licence from $549. |
| Pick it if | you are a broadcaster or premium video publisher selling streaming and TV ad breaks. | you want to buy ad network software once and host it yourself. |
| Can serve | Video (VAST), CTV, Live streaming | Display, Text ads, HTML ads |
Where FreeWheel shines
- A leader in premium video and CTV
- Built for broadcaster scale
Where Inout Adserver shines
- One-off price instead of a monthly fee
- Installation included
- Advertiser and publisher sign-ups built in
Bottom line
Inout Adserver wins this one, 6.3 to 5.7, mainly on cost clarity, publisher fit, independence. Choose FreeWheel if you are a broadcaster or premium video publisher selling streaming and TV ad breaks. Choose Inout Adserver if you want to buy ad network software once and host it yourself. Read our FreeWheel review and Inout Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.