Google Ad Manager or Revive Adserver?
Google Ad Manager wins this one, 6.9 to 6.7, mainly on time to launch, formats, integrations & API. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one.
Google Ad Manager
6.9/10
Revive Adserver
6.7/10| Criterion | Google Ad Manager | Revive Adserver |
|---|---|---|
| Cost clarity (20%) | 7 | 9 |
| Time to launch (15%) | 7 | 5 |
| Support (15%) | 4 | 4 |
| Formats (15%) | 9 | 6 |
| Publisher fit (15%) | 8 | 8 |
| Integrations & API (10%) | 9 | 5 |
| Independence (10%) | 4 | 9 |
| Overall | 6.9 | 6.7 |
| What it costs | Free until you pass an impression threshold, then billed; Ad Manager 360 is priced separately. | Free open-source download; Hosted edition from $10/month. |
| Pick it if | Google programmatic demand is your priority and you have experienced ad ops staff. | you have technical staff and want a free ad server you control, or a very cheap hosted one. |
| Can serve | Display, Native, Video (VAST), Rich media, In-app, CTV, Audio | Display, Text ads, Rich media, Video (VAST) |
Where Google Ad Manager shines
- The largest programmatic demand pool
- Free to start for smaller publishers
- Very broad format support
Where Revive Adserver shines
- Free and open source
- Full control of data and hosting
- Cheap hosted edition
Bottom line
Google Ad Manager wins this one, 6.9 to 6.7, mainly on time to launch, formats, integrations & API. Choose Google Ad Manager if google programmatic demand is your priority and you have experienced ad ops staff. Choose Revive Adserver if you have technical staff and want a free ad server you control, or a very cheap hosted one. Read our Google Ad Manager review and Revive Adserver review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.