Inout Adserver or Kevel?
Inout Adserver wins this one, 6.3 to 6.1, mainly on cost clarity, publisher fit, independence. Choose Inout Adserver if you want to buy ad network software once and host it yourself. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs.
Inout Adserver
6.3/10
Kevel
6.1/10| Criterion | Inout Adserver | Kevel |
|---|---|---|
| Cost clarity (20%) | 7 | 5 |
| Time to launch (15%) | 5 | 5 |
| Support (15%) | 6 | 7 |
| Formats (15%) | 5 | 6 |
| Publisher fit (15%) | 7 | 5 |
| Integrations & API (10%) | 5 | 9 |
| Independence (10%) | 9 | 7 |
| Overall | 6.3 | 6.1 |
| What it costs | One-off licence from $549. | Pricing on request. |
| Pick it if | you want to buy ad network software once and host it yourself. | you have engineers and want to build a custom ad product or sponsored listings on APIs. |
| Can serve | Display, Text ads, HTML ads | Native, Display, Sponsored listings, Custom JSON ads |
Where Inout Adserver shines
- One-off price instead of a monthly fee
- Installation included
- Advertiser and publisher sign-ups built in
Where Kevel shines
- Very flexible APIs with strong documentation
- Good for sponsored listings and retail media
- Custom ad formats through JSON
Bottom line
Inout Adserver wins this one, 6.3 to 6.1, mainly on cost clarity, publisher fit, independence. Choose Inout Adserver if you want to buy ad network software once and host it yourself. Choose Kevel if you have engineers and want to build a custom ad product or sponsored listings on APIs. Read our Inout Adserver review and Kevel review for the detail.
Want a shortlist made for you?
Send us your monthly impressions, the formats you sell and your budget. We will reply with the two or three ad servers worth a demo.